Revenue Acceleration Starts With a Buyer-centric Approach Across Marketing, Sales and Customer Service

MASTER DATA MANAGEMENT

A technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise’s official shared master data assets.

OPPORTUNITY MANAGEMENT PROCESS & AUTOMATION

A technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise’s official shared master data assets.

DATA PIPELINES

Eliminate data silos to enable next-best-action automation that will meet the customer’s expectation for what should happen at the stage in the buyer journey that they are currently at.

SCORING

The business leverages prior customer experiences,demographic and intent data to personalize every step of customer journey to accelerate outcomes and retain more revenue.

LEAD QUALIFICATION AUTOMATION

The Marketing, Sales and Success leaders unify all customer interactions acrtoss all channels to improve customer adoption and accelerate time to value.

BUSINESS ANALYTICS & INSIGHTS

Gather and use the insights into what questions and value props are creating conversations with sales as well as the ones that are not to be the fuel to refine the strategy for customer engagement.

CUSTOMER JOURNEY MAPS

Marketing nd Sales leaders align to better target buyers by eliminating data silos to increase engagement and qualified pipeline.