Kristen Malkovich

SOLUTION ARCHITECT

A seasoned marketing technologist and operations professional with 12+ years of experience ranging from large unicorns (Twilio, New Relic) to small startups (Chorus.ai, Dynamic Signal, Workboard). Her unique view of operations and broad experience enables her to build solutions that scale with unprecedented results.

Although she has vast experience with a variety of marketing and sales technologies (Salesforce, 6sense, Clearbit, Demandbase, Drift, Outreach, etc.) she doesn’t believe in a ’silver bullet’ technology stack. Instead, she aims to approach each company and client with empathy and gain a detailed understanding to build something uniquely suited to their business needs and sales cycles.

Accomplishments
-Six-time Marketo Champion
-Presented at five different Marketo Summits

Scott Magri

ACCOUNT MANAGER

A high-producing sales professional, and account manager. During his more than 25 years of experience, Scott has worked with a wide variety of clients including those at Fortune 1000 companies. Over the last 10 years has been focused on business intelligence, Marketing Automation, and product analytics. Throughout his career, Scott has consistently ranked among top company performers.

Accomplishments
Dropbox – Ran account team to enable total platform adoption programs to support an international roll out of Marketo
Eventbrite – Helped scale Marketo platform to a database of 200k to 2 million.
Navex Global – Led a multi-disciplinary team to deliver an enterprise-wide project to merge three instances of Marketo into one.

Mark Townsend

SOLUTION PRINCIPLE

More than 20 years of experience in Digital Marketing, Salesforce, Database Marketing and SaaS technologies. Direct experience supporting marketing technology programs within Fortune 50. A passion to structure CRM data and the 1st and 3rd data available related to the customer’s digital behaviour to help Marketing and Sales co-create process and solutions that transform how they go to market.

Accomplishments
-Designed/built data pipelines /Social Media
-Customer 360 blueprint /Fin Tech
-Lead qualification automation/reporting /Software
-COE model for /Health Life Sciences
-Data integration model for /Manufacturing
-Marketing Automation strategy /Wireless
Featured Speaker Dreamforce, topic: ABM
Featured Speaker Sirius Decisions, topic: ABM

Amy Abascal

Fractional CMO

Two decades building repeatable, predictable pipe for B2B SaaS companies from seed startups to Fortune 100. Martech, funnel optimization, demand gen, marketing operations, marketing analytics, web optimization, ABM and digital marketing. Passionate about tying marketing spend to revenue.

Accomplishments
-Ex-marketing leadership at Marqeta, Demandbase, Oracle
-Brought one of the first multitouch marketing attribution solutions to market (acquired by Terminus)
-Optimized marketing ROI to 55x pipe to spend ratio for public SaaS company
-Designed marketing performance scorecards for 3 public SaaS companies
-Speaker: Mobile Marketing Assoc Con, topics: Future of AI in Marketing, & Ominchannel